I am your host, Marius Popescu, and De Amicis is a website where I publish articles and tools focused on business, team and product development.
It all started with software development and a move to France. But that’s a story for another day.
The short version is that in order to make a lasting change we need to focus on three points:
Empathy helps you learn
I spent the last 20 years learning—first, how to develop software, then how to work with large clients, how to budget, develop and deliver major and successful projects. After working on projects for so long, I could see the benefits of creating products, serving many clients instead of one customer, understanding the actual needs and finding ways to keep the product consistent.
Marketing and sales were just the next logical steps. Understanding the client and being able to talk to them and explain how your product will solve their problem, with their words and in their language, that’s what I would call good marketing. Without selling your products you have no business, so you better understand the sales process: moving a client from lead to paying and happy customer, your market constraints, your sales approach and what your business needs to sell to be viable.
Both your clients and your team need empathy and understanding
Big and small, a team is a complex, living thing. Yours is no different, as people jump on and off the team, projects come and go, products are being built for ever-changing businesses. Your team has some challenges like getting new members on board, following-up and mentoring them, making sure everyone contributes and do their part for the team’s success.
Teams also face internal challenges, like good communication, management, or daily chores, like the morning and evening commutes:
Did your company just move to new offices? Are you stressed-out for your team, as some of them will have to spend more time in the morning traffic?Calculate team’s commute using our TeamHC service
Helping small and medium software organizations improve their businesses
My goal is to help you run a better team, deliver better products and improve your business by a thoughtful approach to your team’s management, to your sales and to your marketing.
How do you take new people on board
How people in your team organize their work (and their e-mails)
How to understand the different projects or products the team works on
How to communicate about the most important clients or other companies the team interacts with
How to help your team understand the company’s environment
How to share a common understanding of how to structure the work
Solving real problems with software products
Here’s a few other places you can find me. Feel free to say hi:
Thanks for reading!