How to start creating graphics for your articles and products (even if you are not a designer)
Visuals are 60 times easier to grasp than text. However, it takes time to create graphics for each article, presentation, or for your product dashboards.
Do you want to follow a system allowing you to quickly create graphics using everyday tools and existing data?
Introducing “The guide to finally start creating tiny graphics”
Here is the content of the guide. Find after the summary information on how to receive the report (a waiting list is open now) or read the chapters by following the links.
I. Time, data and quantities
Time and chronology
- Time is the best ingredient to show the urgency of a problem
- Look at the timeline to find curiosity
- Tiny graphics move from left to right, with the time
- Tiny graphics keep readers attention, and time does the same
- How to use time in a subtle way in your graphics
- How to discover historical information about your own products
- How to find quantity data in your notes
- How to use market analysis to find comparative data
Quantity and value
- How to express your value proposition
- How to show the many ways your product helps your customers
- How to use tiny graphics to show your product’s biggest advantage (for your customers)
- How the continuous evolution of your offer sustains the subscription model
- How to show your product’s impact using tiny graphics
II. Leading to a conclusion
- When should you align different quantities on the same period of time
- Show the speed of a process by comparing different solutions
- How to show a better service using the same timeline for different solutions
Call to action / Point of view
- The goal of tiny graphics is to convince people to act
- If a picture is worth a thousand words, you can replace a whole article with a graphic
- Tiny graphics support your outline and build the arguments for a specific action
- Why do you need to focus your graphics on the problem first
- How to add a call to action, even for tiny graphics
III. All tiny designers
Distillation / White space / Design
- Remove the non-essential elements of tiny graphics (axes, labels and gridlines)
- White spaces help tiny graphics make a big impact
- Tiny graphics are perfect tools for non-designers
- Tiny graphics are the best visual explanations for data behind long articles
- Tiny graphics are building blocks for infographics, prospectus, and other marketing and sales documents
- Tiny graphics are useful inside your products and in your dashboards
Bonus – 10 ways to use tiny graphics
What is this guide
The document has three parts:
– Time, data and quantities
– Leading the reader to a conclusion
– Distillation and design
You need to add charts, graphics and other visualizations to your articles and you don’t know where to start. You are not a designer, and you don’t have formal training in creating data visualizations.
This guide is for you, as it proposes simple ways to start creating graphics, methods to find interesting data and practical examples on how to create graphics using everyday tools. Each of the 24 chapters which are in the report is designed to help you start and find inspiration.
Here is our promise: whenever you are feeling stuck and wondering how to start you can pick it up and find a chapter which helps you make the next steps with your graphics.
This guide is not a Data visualization manual
Learning the various types of chart types, techniques and mechanics of data visualization is an advanced topic outside the scope of this document. There are many experts out there that can help you learn them. This is also not a manual on how to create graphics using specialized tools.
However, it will get you started using office tools such as Excel and PowerPoint, or other alternatives you use every day. Because every topic can be explained using simple charts and common words, you just need to understand it enough to be able to teach it to someone else.
Like any skill, creating visuals based on your data requires study and practice. But first, we just need to get you started.
What if you cannot start even after reading this?
The document is designed to be easy to follow. You should be able to finish it in a month using 5 to 10 minutes every day. However, if you spent the time reading it and still cannot see how to start, we provide the Give My Time Back guarantee.
Our guarantee is designed to give you back your time in one 60-minute online workshop for 3 participants (webinar valued at 99 EUR).
Just write us an email at email@example.com explaining the time and effort you spent, and showing your work, and we’ll send your invitations to the next Give My Time Back workshop with a smile.
When to use this guide
This document can help you if:
- you need to regularly create new graphics for your articles
- you need better charts for your product dashboard
- you need to create infographics
- you want to improve your charts curiosity
- you need simpler and easier to understand visuals
- you need some inspiration to create new visuals
- you need examples on how to add timelines
- you need ideas to improve your data research
- you need help finding interesting data about your customers, product and business
- you want to think deeply about your timeline to find interesting aspects
- you want to add more depth to your charts and data visualizations
- you want to reuse graphics for brochures, roll-up stands, sales proposals and prospectus
Welcome to the wonderful world of Tiny Graphics
The list gives access to the “Guide to finally start creating tiny graphics” and to all the articles published on this theme. You will receive one article each week (and we won’t share your information with anyone, promised).
Read more on this topic
- How to present your product strategy (discography vs menu)Let’s take three examples of prog-rock artists and see how their discographies could be used to reveal different product strategies.
- How to use an infodiscographic to show the uniqueness of a product (your favorite musician)Did you ever try to imagine your favorite artist’s discography as a restaurant menu? Here is a practical tool called info-disco-graphic. #tiny #infographic #discography #marketing
- How to learn marketing by following the Testimony of a progressive rock masterI was attracted to Prog Rock music by the technical and complex compositions. I had noticed Neal Morse in his Spock’s Beard era—a luminous progressive rock recalling the 70s. But when I heard he became a born again Christian, I thought his musical career was over.
- How to use dataless graphicsSometimes your graphics don’t need to be data-based to be persuasive. Here are three ideas on how to use conceptual graphics. #tinigraphics #dataviz
- How to know what your customers think about your (future) productTo find out what your customers think about your product start by researching on the Internet and by interviewing target profiles. Here are some starting points.