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How to present your product strategy (discography vs menu)

Twelve-step Suite

Let’s take three examples of prog-rock artists and see how their discographies could be used to reveal different product strategies.

Filed Under: Articles, English, Stories, Tiny Graphics

How to use an infodiscographic to show the uniqueness of a product (your favorite musician)

Neal Morse's discography

Did you ever try to imagine your favorite artist’s discography as a restaurant menu? Here is a practical tool called info-disco-graphic.
#tiny #infographic #discography #marketing

Filed Under: Articles, English, Stories, Tiny Graphics

How to learn marketing by following the Testimony of a progressive rock master

Neal Morse's House

I was attracted to Prog Rock music by the technical and complex compositions. I had noticed Neal Morse in his Spock’s Beard era—a luminous progressive rock recalling the 70s. But when I heard he became a born again Christian, I thought his musical career was over.

Filed Under: Articles, English, Stories, Tiny Graphics

How to use dataless graphics

Africa versus Greenland

Sometimes your graphics don’t need to be data-based to be persuasive. Here are three ideas on how to use conceptual graphics.
#tinigraphics #dataviz

Filed Under: Articles, English, Tiny Graphics

How to know what your customers think about your (future) product

Investments before and after the dot-com bubble

To find out what your customers think about your product start by researching on the Internet and by interviewing target profiles.

Here are some starting points.

Filed Under: Articles, English, Tiny Graphics

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