Episode #12 of the Tiny Graphics Advent Calendar, published by Marius Popescu for De Amicis.
Why would someone subscribe to YOUR product?
The last 10 years many companies have radically changed their strategy and have chosen the subscription model. Just look at Adobe, Microsoft and all the gaming platforms, they basically survived by switching to subscriptions.
You can love it or hate it, but for a company in this digital era, the subscription model is a lifesaver. But most importantly, it is a much better choice for the customers of your products. This is not obvious and we all like to complain about yet another subscription.
Continuously providing value and solving your customer’s problems are key to having a subscription model
What if you don’t update your software so often, how could you explain why your company deserves a subscription? Customers need more than just a solution. They also need help, explanations, and sometimes hand-holding.
Show since when you offer customer training.
Show how you handle initial setup as a product, not as a service.
Show how you take into account your customer needs and requests and add value to it over time.
Focus your efforts (and your content) on giving more value to your customers. Not on your number of customers, nor on your excellency, and definitely not on your great technology. These are great as arguments for why you can do the job.
But first, answer the customer’s unspoken question: What’s In It For Me?
PS
Do you also wonder What’s In It For Me when reading this series? We’re preparing a the Tiny Graphics handbook summarizing our method and advice. Be sure to subscribe to the mailing list to be notified when it becomes available.
You must be logged in to post a comment.