Did you know that for a 5-minutes speech or presentation you need to prepare no more than 500 words?
This kind of technical detail provokes resistance: why only 500 words?
It is the same for your introductory story. You write it down and you follow the logical steps to present your points one by one. Wrong! You should dig into your story and find at around 100 words the drama, the curiosity element which will attract your reader’s attention. Why 100 words?
Same thing for the 2-parts sandwich tactic. Why should you keep the ending of your story up to the end? This is needed to maintain your listener’s attention and close the presented topic in their minds.
What if you replaced the rest of an article like this one with a single infographic (instead of writing 1000 words or more)
I love using the Balsamiq tool for creating infographics. It is supposed to be a prototyping tool for screens and apps, but its secret power is that it’s also a tool which helps you to create very good-looking tiny graphics.