Tiny graphics support your outline and build the arguments for a specific action

Episode #19 of the Tiny Graphics Advent Calendar, published by Marius Popescu for De Amicis.

---

Isn’t it enough to splash a nice graphic design on your blog? Like showing a nice ad on the TV with no marketing strategy, this is not enough to convince your public.

Your article outline has its own strategy to:

• attract readers with the headline and a story
• build your arguments following the plan
• convince readers to take the next step

What role do tiny graphics play in the strategy weaved inside your articles?

Tiny graphics don’t often start an article. When they do, they need to focus on the problem and be clear enough to explain it or make it urgent in your mind. However, they do sometimes replace the articles altogether.

Most often the graphics come after the introductory story, or around the first point of your article. First, because they are a big attraction for our eyes. Second, because we can understand visuals much faster than text.

Did you realize that we can process visuals 60,000 times faster than text? Research compiled by 3M

Third case is when the tiny graphics appear at different places inside the article. It can be the same graphic appearing 3 times, with small differences corresponding to each point your text is presenting. They can also be different ones like small magnets attracting your readers to get to the end of your article.

PS

Sparklines are another example of tiny graphics which are often embedded in articles, medical dashboards or spreadsheets.