De Amicis

Build your products with Energy, Structure, and Empathy

Announcing the Tiny Graphics book

Part of the Tiny Graphics project, published by Marius Popescu for De Amicis.

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Here is the summary of the tiny book that builds on the daily posts. Find below how to receive the book (a waiting list is open now).

Tiny graphics
Tiny Graphics – How to quickly create a graphic for your product (even if you are not a designer)

Meanwhile, you can also read the chapters by following the links.

I. Time, data and quantities

Time and chronology

  1. Time is the best ingredient to show the urgency of a problem
  2. Look at the timeline to find curiosity
  3. Tiny graphics move from left to right, with the time
  4. Tiny graphics keep readers attention, and time does the same
  5. How to use time in a subtle way in your graphics

Reference data

  1. How to discover historical information about your own products
  2. How to find quantity data in your notes
  3. How to use market analysis to find comparative data

Quantity and value

  1. How to express your value proposition
  2. How to show the many ways your product helps your customers
  3. How to use tiny graphics to show your product’s biggest advantage (for your customers)
  4. How the continuous evolution of your offer sustains the subscription model
  5. How to show your product’s impact using tiny graphics

II. Leading to a conclusion

Curiosity

  1. When should you align different quantities on the same period of time
  2. Show the speed of a process by comparing different solutions
  3. How to show a better service using the same timeline for different solutions

Call to action / Point of view

  1. The goal of tiny graphics is to convince people to act
  2. If a picture is worth a thousand words, you can replace a whole article with a graphic
  3. Tiny graphics support your outline and build the arguments for a specific action
  4. Why do you need to focus your graphics on the problem first
  5. How to add a call to action, even for tiny graphics

III. All tiny designers

Distillation / White space / Design

  1. Remove the non-essential elements of tiny graphics (axes, labels and gridlines)
  2. White spaces help tiny graphics make a big impact
  3. Tiny graphics are perfect tools for non-designers

Drama

Medium

Bonus – 10 ways to use tiny graphics

Your turn now

Make sure you are on the waiting list to receive a free copy of the book

Send your questions and ideas via the Tiny Graphics mailing list.

PS

The links to read the last chapters and the bonus aren’t available because this is a work in progress. These extra chapters will be available in the final version of the book (coming soon).